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商品編號： 9-509-032 出版日期： 2008/10/29 作者姓名： Deighton, John;Kornfeld, Leora 商品類別： Marketing 商品規格： 23p 再版日期： 2009/11/04 地域： United States 產業： Telecom 個案年度： 2008 -
商品敘述：
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.
涵蓋領域：
Internet;Politics;Knowledge management;Political elections;Marketing channels
相關資料：
, (9-509-038), 8p, by John Deighton, Leora Kornfeld
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